Protecting the places
we love

“It’s not down on any map; true places never are.”

—Herman Melville, Moby Dick

Born for the beach

Growing up, we spent all of our summers with our family in Fair Harbor, a barefoot, tight-knit beach community on Fire Island, off the southern shore of Long Island, NY. Car-free and perfectly sun-worn, it was the ideal place to explore and while away the hours.

Miles of meaningful moments

Our time by the beach came to mean so much more over the years. In Fair Harbor, we experienced the endless freedom of summer and formed a deep appreciation for the water and the bounty of the sea.

We’ve realized that everyone has somewhere like that. Somewhere that they care about and want to protect, that harbors their most meaningful memories.

8,000,000

PIECES OF PLASTIC POLLUTION FIND THEIR WAY INTO OUR OCEANS AND ONTO OUR SHORELINES EVERY YEAR.

Safeguarding the shoreline

Witnessing the accumulation of plastic waste along the coastline, we couldn’t ignore the fact that the places we love aren’t guaranteed to last forever.

Fair Harbor beachwear was born out of deep care for our waterways and a desire to preserve the magic of the shoreline for future generations. That’s why we make all of our signature beachwear from recycled plastic bottles, for versatile comfort that considers the ocean.

A soft set of rules. Life by the water is laid back, but it also asks us to stay true to our values.

One of the family

Everyone’s welcome, all year long. There’s always room around our beach bonfire.

Progress not perfection

Gradual steps toward sustainability matter most in the long run, so we create using upcycled materials and ethical manufacturing practices.

Seas the day

We encourage living for today, enjoying every moment in your favorite places, free from swimwear hassles.